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Globo, along with its technology partners, is leveraging MPEG-5 LCEVC to live stream the Rio Carnival 2023, enabling higher resolutions and better quality while improving efficiency in both the CDN and backend. Compared to the traditional AVC/H.264 delivery, the MPEG-5 LCEVC enhanced video service requires fewer profiles and lower bandwidth, allowing for smoother streaming. This new technology can be deployed today with supporting encoders and players enabled in software. This showcase follows Globo's successful use of MPEG-5 LCEVC during the FIFA World Cup 2022, which proved its effectiveness in a broadcast scenario. (Here's the link to the press release: link)